Using a Conversational Tone in your eLearning Courses
- Oct 2, 2014 2:50 pm
In my last blog post, I explored the Modality Principle from the book Elearning and the Science of Instruction by Ruth Colvin Clark and Richard Mayer. In this post, I’ve decided to examine another principle in the book – the Personalisation Principle in Chapter 8. The chapter examines 3 types of personalisation principles but I’m just going to review the first principle. The first Personalisation Principle in this chapter supports using a conversational style of writing in our online modules. Using a conversational writing style can help explain the content in simple, plain English.
“Based on cognitive theory and research evidence, we recommend that you create or select e-Learning courses that include some spoken or printed text that is conversational rather than formal.”
(Clark and Mayer, 2011)
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